Kuala Lumpur, 30 July 2025 – In a major collaboration that unites the passion of football with the principles of financial stewardship, Selangor Football Club (Selangor FC) has announced a multi-season strategic partnership with Provident Fiduciaries Berhad (PFB), a Malaysian-regulated trust company with a presence in Hong Kong, Cambodia, and Singapore that specialises in bespoke fiduciary, family-office, succession planning, and trustee services tailored to families, individuals, and private capital holders.  

This partnership goes far beyond conventional sponsorship, uniting two purpose-driven institutions committed to nurturing future generations through sport, education, and engagement. 

Selangor FC, under the visionary leadership of His Royal Highness The Crown Prince of Selangor, Tengku Amir Shah ibni Sultan Sharafuddin Idris Shah, has evolved into a dynamic platform for grassroots expansion, youth development, and leadership cultivation. In parallel, Provident Fiduciaries Berhad (PFB), is committed to building generational prosperity through purposeful wealth transformation, digital upskilling, and economic empowerment. Though from different fields, both institutions share a common goal of nurturing talent and creating lasting impact.

This shared purpose forms the foundation of their partnership—one that champions local excellence, strengthens community ties, and invests in future generations through the power of football. With joint initiatives spanning brand visibility, youth-focused programmes, and community outreach, the collaboration deepens their collective commitment to meaningful, long-term progress.

The collaboration was officially formalised last Wednesday at PFB’s headquarters at The Exchange, Kuala Lumpur, in a ceremony graced by His Royal Highness the Crown Prince of Selangor, who also serves as the royal patron of Selangor FC. 

Alongside his commitment to the club, His Royal Highness has championed statewide initiatives across education, entrepreneurship, leadership, and community engagement across Selangor. In this spirit, PFB’s values align closely with these broader aspirations. 

PFB’s support reflects a holistic commitment not just to the sport, but to the long-term financial and social wellbeing of the state. Recognising the shared objectives that mirror its own business direction and CSR philosophy, PFB hopes this partnership will uplift team morale, strengthen community spirit, and encourage other corporates to contribute meaningfully to Selangor’s ongoing progress.

For Selangor FC, this partnership brings on board a strategic ally deeply committed to supporting the club’s holistic growth, both on and off the pitch, "We are proud to welcome Provident Fiduciary as a key strategic partner of Selangor FC. This partnership represents more than just financial strength — it is a powerful alignment of values, vision, and ambition,” said Dr. Johan Kamal Hamidon.

“Provident Fiduciary’s deep expertise in managing and advising high-net-worth individuals brings invaluable insight into a network that complements the stature and future of our club. Together, we aim to elevate Selangor FC beyond the pitch by fostering strong financial stewardship, elite professional standards, and sustainable growth for the long term. This collaboration reinforces our belief that football is not just a game — it is a platform for meaningful partnerships and legacy-building," he explained. 

For PFB, it marks a purposeful entry into national sports, aligned with its broader Southeast Asian ambition to shape a future where capital, community, and purpose move in unison, “At PFB, we believe in investing in the future—not only financially, but communally. Partnering with Selangor FC allows us to contribute to this goal for a vibrant, empowered Selangor—and to support a team that inspires the next generation. It symbolises our belief that financial institutions can—and must—play a role in strengthening the social fabric of the nation,” said Alan Wong, Chief Operating Officer at Provident Fiduciaries Berhad.

Looking ahead, Selangor FC and PFB will co-develop programmes centred on youth development, community outreach, and fan engagement. These include the launch of a dedicated PFB corporate box at MBPJ Stadium, curated away-day experiences with club leadership, and annual partner activations. As an associate member of Bin Zayed International (BZI), PFB also presents a possibility for Selangor FC to explore youth exchange programmes and knowledge-sharing opportunities within BZI’s global football ecosystem—opening doors to deeper collaboration between Malaysia, the Middle East, and Europe.

With future activities designed to grow alongside the club and the communities it serves, the partnership reflects a sustained commitment to social investment, built on trust and a shared vision of long-term legacy.

The stage is set for a powerful convergence—where Selangor FC’s renewed drive to uplift lives through sport and community leadership aligns with PFB’s mission to shape legacies across generations. This partnership may show how trusted institutions and cultural icons can shape the future through strategic vision and collaborative action.

Demi Kebanggaan!